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This video on Performance Marketing Full Course for Beginners 2026 by Simplilearn is designed to help you understand how paid marketing drives measurable business results. This course covers the fundamentals of performance marketing, including paid ads, campaign structures, audience targeting, and conversion tracking. You’ll learn how platforms like Google Ads and social media ads work, and how marketers optimize campaigns based on data and ROI. The course also explains key metrics such as CPC, CPA, CTR, and ROAS in simple terms. With practical examples, you’ll see how to plan, run, and optimize paid campaigns effectively. By the end, you’ll understand how performance marketing supports lead generation, sales growth, and revenue-focused marketing strategies.
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